One post from a celebrity like Hailey Bieber can cause wildfire of young adults trying to follow suit. In an era of social media trends and fads, teenagers are always on the lookout for new trends in fashion, and at the forefront of their search are celebrities.

According to the Today Show and aol.com, around 80 percent of teen girls compare themselves to images of celebrities. Many of these teens take their fashion inspiration from celebrities too, but style and trends constantly change, causing fast changes in what’s popular and “trendy.” 

 This has been shown in many cases like the fast switch between having to have a full face of colorful, elaborate makeup in early 2023 to the “clean girl aesthetic” of late 2023. But this isn’t a coincidence, as celebrities like Kylie Jenner and Hailey Bieber have been at the forefront of the “clean girl aesthetic”  by popularizing makeup looks and outfits that match that aesthetic.

Since their creation, fast fashion companies, like SHEIN and Zara, have kept their finger on the pulse of what’s trending in order to mass produce these new trends as quickly and cheaply as possible. These fast fashion companies allow young adults to keep up with trends for less money than their favorite influencers are spending; however, it isn’t sustainable. 

“When new celebrities come into fame, people look at them and want to start dressing like them especially if they have a unique fashion sense,” junior Angelina Cordero said. 

According to Earth.Org  “Fast fashion production comprises 10% of total global carbon emissions, as much as the European Union. It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year.” 

Instead of trying to focus and make sure we’re staying with the trends and what celebrities/influencers are wearing, we should try to focus on our own styles. We shouldn’t be drawn into the allure of celebrity-endorsed fashion trends and instead try to develop our own sense of style and become trailblazers ourselves.

 “I take most of my style influences from the color schemes of nature,” junior Victoria Abreu-Esposito said. “Very neutral shades like brown, gray and taupe. A lot of my style is also influenced from my grandma who would sew her own clothes with many layers.”